Pipes Market Growth Due to Infrastructure Development
Views of Mr. Partha Basu, Managing Director of Ashirvad by Aliaxis in response to Pumps India
1) What is the estimated present market of uPVC & CPVC pipes in India and growth in the next 5 years?
India’s pipe and plumbing industry is undergoing rapid expansion, fuelled by accelerated urbanization, infrastructure development, and government-led initiatives such as the Pradhan Mantri Awas Yojana (PMAY), Swachh Bharat Abhiyan, and the Jal Jeevan Mission. The market is projected to grow at a robust CAGR of double digit in next years. Among the fastest-growing segments are uPVC and CPVC pipes, particularly in high-rise and industrial applications, as the industry transitions towards advanced, high-performance piping solutions. Ashirvad by Aliaxis is scaling up its uPVC column and
CPVC systems portfolio to support India’s evolving water management needs. Our products adhere to a comprehensive range of national and international quality and safety standards-including ISI, ISO, NSF, EN, ASTM, DIN, and GreenPro. Through stringent quality control protocols and continuous system
Self praise is no praise. Hence our Quality speaks as we were honoured by prestigious Awards from: National Udyog Rattan Award from Indian Organization for Business Research Association, New Delhi For individual achievement of National Development Bhartiya Udyog Rattan Award from Indian Economic Development of Research Association, New Delhi. Over 5000 models of various product categories, are offered to the market through a wide distributor network of more than 2000 Distributors / Dealers all over India to ensure that for every OSWAL pump in use, there is a sales and service outlet for wide range of Agriculture, Industries and domestic needs. We have achieved high growth in a very short span of time. enhancements, we ensure compliance with changing regulations while delivering dependable, safe, and efficient piping solutions for diverse applications.
2) What are the factors contributing to the growth of this market?
The pipes and fittings industry are being shaped by key megatrends such as rapid urbanisation, the shift toward a circular economy, and the global energy transition To stay ahead, at Ashirvad by Aliaxiswe are aligning our product portfolio with these trends-offering sustainable, innovative solutions tailored for modern infrastructure and challenging design requirements. We provide design support to our customers and focus on reducing, recycling, and reusing resources while respecting water and energy. Our strategic roadmap includes dedicated Technology and Growth platforms that anticipate “beyond 2025” opportunities, enabling us to capture above-market growth, expand into adjacent sectors, and create regional value while supporting national priorities like gas transport.
3) Can you speak about the evolving dynamics of India's pipe and plumbing industry and how Ashirvad is adapting to changing consumer demand?
As India’s real estate sector rapidly evolves-particularly in Tier 2 and Tier 3 cities-we have strategically aligned our R&D and distribution efforts to support the growing shift towards vertical development. High-rise buildings present unique challenges in air management, water sealing, sewage treatment, and pressurized water systems, demanding specialized and integrated solutions.
Our R&D focuses on a holistic approach to five critical water circuits: water extraction and distribution, tank-to-tap delivery, wastewater treatment and reuse, rain and stormwater management, and ground-to-root irrigation systems. To meet these demands, we offer a comprehensive portfolio of advanced material solutions-including OPVC, HDPE, PTMT, CPVC, PVC, and LLDPE-designed for durability, performance, and regulatory compliance across a wide range of infrastructure applications.
4) Are any of the products manufactured in India being exported to other countries, or are they primarily sold in the domestic market? Present export from India and Ashirvad's share. Which are the potential countries for exports?
It’s a matter of great pride for us that we export Make in India Ashirvad Range to Entire Globe Americas, Africa, Europe, Middle East and South-East Asia. Our Customers across the Globe swear on Ashirvad Quality specifically for Water Extraction Pipes. We have been exporting Water Extraction pipes for over 20 years now and we command highest share of this category in the world. Our state-of-the-art R&D center in Bengaluru functions as a key innovation hub for the Asia-Pacific region, collaborating closely with Aliaxis’ global laboratories in North America and Europe. Ashirvad is focused on developing advanced, cost-effective solutions tailored India’s evolving infrastructure needs while aligning with global quality and performance standards. Breakthrough innovations-such as high-rise plumbing systems, sustainable fluid management solutions, and smart piping technologies that minimize water loss-are strengthening our export footprint and reinforcing Ashirvad’s role as a global leader in water management innovation.
5) What challenges does the Indian market present, and how has Ashirvad Pipes been able to overcome them to stay competitive?
Bringing new piping innovations to market requires navigating complex regulatory and logistical landscapes. At Ashirvad by Aliaxis, we actively engage with industry bodies and serve on key governing committees to help shape and advance relevant codes and standards. On the logistics front, we overcome distribution challenges. through strategically located mega warehouses and proximity-based manufacturing, ensuring faster, more efficient delivery across regions. Our innovations prioritize lightweight design and material optimization to improve performance and sustainability, while remaining fully compliant with evolving regulations. Despite rising raw material costs, we maintain an unwavering commitment to quality and industry standards. To ensure affordability, our dedicated technical services team partners closely with customers-offering design optimization, value engineering, and cost-effective solutions that deliver high performance without inflating budgets. Looking ahead, our strategic roadmap is driven by focused Technology and Growth platforms aimed at capturing opportunities beyond 2025. These initiatives position us to deliver above-market growth, expand into adjacent sectors, and create regional value while contributing to national priorities such as gas transport infrastructure.